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Ying is a creative and versatile wordsmith with a passion for ideas and a penchant for details. For the past 8+ years she’s worked on advertising campaigns, online content and digital marketing communications for a diverse portfolio of clients in Australia and across the globe. Find out what others have said > https://www.huiyingchin.com/recommendations daily 0.75 2020-09-15 https://www.huiyingchin.com/work daily 1.0 2021-10-11 https://www.huiyingchin.com/work/swisse-singapore monthly 0.5 2020-09-13 https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599817666263-GBIRG9YOYDGM42ZZL39J/Swisse-SG-RebeccaLim Work - Swisse SG ft. Rebecca Lim - Discover Rebecca Lim’s secret to natural beauty from the inside out. After a successful launch of the Swisse Hair Skin Nails tablets in Singapore, Australia’s No.1 vitamin and supplement brand introduced two new ingestible beauty products with campaigns featuring the nation’s top actress Rebecca Lim. https://www.huiyingchin.com/work/healthy-beautiful monthly 0.5 2020-09-13 https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599782668184-8M0FGJDJ3LFLC6HSMQY2/HB-Talent-Glow.jpg Work - Healthy Beautiful Skincare Skincare and self-care are now more important than ever — and consumers are becoming more aware of what goes into their products as well as onto their skin. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599785109229-S1JASHFU4OBZB24DNHH7/HB-Products-Strip.jpg Work - Healthy Beautiful Skincare https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599790263843-03HW9DZYS28YALL9W4NX/HB-Digital-InSitu.jpg Work - Healthy Beautiful Skincare https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599782731582-Z8E4K8EZRJMXJV856E35/HB-Products-Group.jpg Work - Healthy Beautiful Skincare As Australia’s No.1 brand of vitamins and supplements entering the skincare market we knew the brand’s point of difference was its ability to provide a tailored and holistic beauty regime from the inside and out. One that’s both Healthy and Beautiful. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599741013397-NGY0KPVTSOFWOMWVWZQR/HB-Glow-Range.png Work - Healthy Beautiful Skincare - Swisse believe that beauty and wellbeing come hand in hand. We call it Healthy Beautiful. Swisse Wellness had the exciting opportunity to relaunch their range of natural skincare and beauty supplements. The Swisse Beauty brand was given a complete makeover – from modernising the packaging design to giving it a tongue-in-cheek and vibrant tone of voice that’s perfect for skincare lovers and social influencers alike. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599787147796-H4GSQYZ0ZHD6CKFWHJHB/HB-POS-OOH-InSitu.jpg Work - Healthy Beautiful Skincare https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599783031650-PA8LMJMA6K0Q2WHH3XB8/HB-Talent-Glow.jpg Work - Healthy Beautiful Skincare The range features affordable and effective skincare that’s powered with vitamins and natural ingredients; plus ingestible beauty supplements made with high levels of vitamins, minerals and antioxidants. https://www.huiyingchin.com/work/canstar monthly 0.5 2020-09-13 https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1600037888628-NS64M48SGDYFFGZOYGN1/Masterchef-Scroll.gif Work - Canstar.com.au https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1600039134821-E219BYIJ84UGKPZPCZZG/Canstar-MADS2019-IGS-Confetti6.gif Work - Canstar.com.au https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1600037105985-KLG8NEUZ7ICPRR4XQ578/Canstar-Point.jpg Work - Canstar.com.au https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599830942091-VJ2VB3W2TNDYNNPOK9ID/Canstar-MAFS-KV Work - Canstar.com.au - Be Canstar Sure with Australia’s Biggest Financial Comparison Site. 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Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599882999348-WZ6NUGFZ6QTH9ZNXYGPI/HB-Hemp.jpg Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599882754818-HDBMZ4DMXYLYNDVIBRF0/HB-Mens.jpg Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599882078934-AD299ASCAW10FJ8198U9/HB-HNMoisturiser.jpg Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599882195795-YXRUY0HG8GWUN5BFDTJJ/HB-CollagenGlow.jpg Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599879944327-X0UKTQWWQRTKBAC4R7X1/EGO-Batt.jpg Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599880580208-HHA2DFR854OITNXGKYRK/EGO-Promo.jpg Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599879999303-O1PHVG0DFFXEOTHS240V/EGO-Mower.jpg Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599880815378-RY8CILVK3O22URHR9WYT/EGO-Heli.gif Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599880452581-1XJCCQ7OAS09ER58B063/EGO-Powerload.gif Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599880060648-2Z9VMUNB6N62RVJ7HCVH/EGO-Clone.jpg Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599880942154-X06KUSAUXNVM7E9BLYNF/EGO-Multitool.gif Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599880164123-16ZSIA9WXMUJXNRXKDU7/EGO-Multitool.jpg Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599884783742-4QT670149CBVOIH2V30X/Swisse-Swissemas.gif Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599883451686-QAWEI07MPRJ8Q979XMT9/Swisse-Effervescent.jpg Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599884070078-QK8UJNJBZKCNJY19L6W8/Swisse-Treadmill.jpg Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599885052987-M4UH62Z38SHC9WPS3G8P/Swisse-LiverDetox.gif Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599884187976-959UICP81BVE5XHNZVDJ/Swisse-KeepMoving3D.gif Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599884330380-VZV1497A6YBI4V0AW1NJ/Swisse-Cadel.jpg Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599885251864-L07IHY2F0YJ8DLN9OJUD/Swisse-Wallabies.jpg Work - Social Media Creative https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599884506095-06ZRFMJ2ZI0TAXD6JWVR/Swisse-Breastfeeding.gif Work - Social Media Creative https://www.huiyingchin.com/work/kieran-reads monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599736524562-GD7B5BVR3JQ19V6894AG/KRBS-Snowman.jpg Work - Kieran Reads Bedtime Stories https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599736421142-FWFQ3CAIS8Q68TY8UWYG/KRBS-Cyclone.jpg Work - Kieran Reads Bedtime Stories https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599736558391-UXIHFLXC9Q95XQ9C0LXR/KRBS-WeeKiwi.jpg Work - Kieran Reads Bedtime Stories https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599736391941-3YM82ATS17Y72CO2ISU3/KRBS-Goldilocks.jpg Work - Kieran Reads Bedtime Stories https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599734153347-VC2Z74RVDM36KS97JTZK/KRBS-Podcast-Mobile.jpg Work - Kieran Reads Bedtime Stories - In New Zealand, rugby is everything. But parents who can’t get their children to sleep can miss out on night time broadcasts. So Swisse Wellness, the multivitamin brand that supports New Zealanders every day, decided to support them at night too. Swisse teamed up with the nation’s hero, All Blacks captain Kieran Read, to launch the Kieran Reads Bedtime Stories podcast. https://www.huiyingchin.com/work/blog-writing monthly 0.5 2022-05-04 https://www.huiyingchin.com/work/future-playground monthly 0.5 2020-09-13 https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599829156030-84AR8LXSM8TP9JO7VO8S/Biostime-FP Work - Biostime Future Playground - Nutrition for the next generation of thinkers, doers, creators and leaders. We know the world our children will inherit is not a simple one. But with the right start, and a little help from science and nature, children will be able to build a much better tomorrow. Biostime provides Next Generation Nutrition to help toddlers make the future their playground. https://www.huiyingchin.com/work/go-with-your-gut monthly 0.5 2020-09-11 https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599811360146-IF61TI9DCUMYYAE3ICYA/GWYG-Digi.jpg Work - Go With Your Gut https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599807026344-GKYHMJ7IF1JV93DGNLJD/SWA0036+OOH_DT_1296x432_V2c.jpg Work - Go With Your Gut - Our guts and our minds are inextricably linked. Together they affect our mood, our overall health and even our decisions. The intuition we feel in our gut is real. And when we feel right on the inside, we have the courage to live our lives to the fullest. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599808175322-UT68CGFN740IF73WEVZY/GWYG-RollOut.jpg Work - Go With Your Gut https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599805916083-7UYJG8L5LGHANRZ9CCKS/GWYG-Talent-Strip.jpg Work - Go With Your Gut https://www.huiyingchin.com/work/suzuki monthly 0.5 2020-09-12 https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599877118323-0OJQOCYI8POZSXBP78XF/Suzuki-SCross2018-Canvas.jpg Work - Suzuki Automotive https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599870779117-8LYI47BJUIQT6AJSV8KM/Suzuki-Swift-Start.gif Work - Suzuki Automotive https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599875722897-WALZP18E9WGOGTQ38R0Q/Ignis-Canvas-1.gif Work - Suzuki Automotive https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599876378595-VLTM9CFTD7I186JVHLFJ/Ignis-Canvas-2.gif Work - Suzuki Automotive https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599876585045-9V1DVCOCGM8TZTDDI52A/Ignis-Canvas-3.gif Work - Suzuki Automotive https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599870498597-4WYFP44ZZRCJQT7DY1Q0/Suzuki-Swift-Hero.gif Work - Suzuki Automotive https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599870597607-1FBYC7A8TIHFXK2PZOVI/Suzuki-Swift-Screen Work - Suzuki Automotive https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599876672917-XD2CVOAH1CCQNM4QOWQM/Suzuki-Canvas-4 Work - Suzuki Automotive https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599870319283-0SGGUKA9CEZQ738EN4OT/Suzuki-Ignis.gif Work - Suzuki Automotive https://www.huiyingchin.com/work/keep-moving monthly 0.5 2020-09-13 https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599804114727-D36LLV8COSS6K8ORG4S0/KM-RollOut.jpg Work - Keep Moving ft. Alex De Minaur https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599799844092-KG5F6XK0D5O0LG1F75ID/KM-AlexDM-Hero Work - Keep Moving ft. Alex De Minaur - Alex De Minaur is on a personal quest to train harder and recover faster with a little help from Swisse. Keep Moving is a simple but strong articulation of the Swisse Magnesium product benefit. The campaign creative approach had marked a new era for Swisse Wellness who until then had favoured more endorsement-led TVCs. https://www.huiyingchin.com/work/swisse-me monthly 0.5 2020-09-13 https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599816874799-ABAPKAMM82BXI8YXQ41G/Me-Overview.jpg Work - Swisse Me Lifestyle Nutrition https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599813145097-NU7SXWISE9XJAGAAF5O0/Me-Product-Strip.jpg Work - Swisse Me Lifestyle Nutrition https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599813629369-W9NJCBAG5LPDO534U0AP/Me-Talent-Music Work - Swisse Me Lifestyle Nutrition - Noisy Beast developed everything from scratch – the identity, the product packaging design and naming conventions along with the campaign material. The project was a collaboration between our team in London and creative team in Melbourne; and as the main copywriter I worked on the brand from its inception until it launched in market. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599812772363-1B056N9UBVJ938NVZ70T/Me-Talent-Bridge Work - Swisse Me Lifestyle Nutrition - Wellness is an attitude, a statement, an expression of living life to the fullest. Who says living a healthy, holistic lifestyle has to be safe or boring? Swisse Me was born to challenge perceptions and empower a generation which puts their health and wellbeing first. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599815590954-4PATJ9P1SFNPY5QQCY8G/Me-Overview Work - Swisse Me Lifestyle Nutrition https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1599813223641-SV0G49E5LL6IHS9I91A6/SwisseUK-ME2019-Illustrations.jpg Work - Swisse Me Lifestyle Nutrition - Swisse Me is a lifestyle nutrition brand was created for a young and contemporary UK audience. The range offers innovative and delicious on-the-go wellness for those who have an active lifestyle or a busy schedule. The fun and vibrant characters were created in collaboration with award-winning illustrator Marylou Faure. https://www.huiyingchin.com/work/content-production monthly 0.5 2020-09-15 https://www.huiyingchin.com/work/content-writing monthly 0.5 2022-05-04 https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633393937492-K2A75KCB7QSMUDZ1UH0O/HFH7233+HFH+EGO+Promo+eDM+%26+Web+Banner_V3.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633393861652-F83VS55XSXMR8UR9HJYX/SwisseAU-Beauty2020-eDMLaunch.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633393883718-3KNYASBX9CBK2XPY4X47/SwisseAU-GWYG2020-EDM.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633397206455-DJJKGG3JS30R2DRQBK88/SwisseAU-Beauty2020-Website-MockUp3.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633067804139-XRZ1YK5HTEWVU93R2X86/MB_OneWeb_Mock3.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633393887437-AP4UYU0687N3EQV8TVJK/SwisseAU-Kids2016-EDM.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633067808640-B3L3ZR4H1YQQWJ9FAS58/MB_OneWeb_Mock4.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633393844774-OVHHL101MZDEHKN1WHB8/SwisseAU-KM2020-eDM.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633069477743-4N8UB0UZ2JDE81A6VPRM/2020+CX_Get+Genuine.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633394318703-N7KSLK3EM7QZWXKPISXA/EarthChoice-2017-EDM.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633397412876-QKIKBCL6HAJZZGYX4A23/SwisseUK-ME2019-WebsiteMockUp.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633398450940-EAHEEJAGEEYSYDQCY5BL/SwisseMe-Welcome-eDM.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633069471220-RC5YGCUUCVHDO947UPUY/2020+CX_Corporate+Rewards_M.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633067691444-5YYGYNPWJPTZHIJA0BG6/MB_OneWeb_Mock2.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633397188157-7T1I45OZGVZJO6WFSLM9/SwisseAU-Beauty2020-Website-MockUp0.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633069479555-4RJ42LHS0C0808JA3PTJ/2020+CX_Trucks+Actros_M.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633069560197-WM1LHCQLYV11EE9NRRYQ/2020+CX_EQC+Consideration_M.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633393913227-I97MEHKGX8IQ39D6F4QC/SwisseSG-EDM2016-11Nov.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633067785062-14P9VAIKKWRSWEOKHMV3/MB_OneWeb_Mock1.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633397195278-7XYT8XFWLKQ8PM56W9IQ/SwisseAU-Beauty2020-Website-MockUp1.jpg Work - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633398692883-G2SXIXD7UA4EY1IS0PTX/ContentVideo-Header4.jpg Work - Content Writing https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633398770298-NGZ67D89EWSZ3IPERGEL/SocialMedia-Header.jpg Work - Content Writing https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633398805495-ISY0DX6F9KMDL5E9U45V/digital-content-writing%2B2.jpg Work - Content Writing https://www.huiyingchin.com/work/mercedes-eqa monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5f53117a17299d5399ea6185/1633047812377-JVODVA8TNVPABRD4W8GQ/Release+Lowres_MBC38438_12.05.2021%400.25x.jpg Work - Mercedes-Benz EQA Launch - This is for a new generation. The all-electric EQA. Progressive features. Athletic design. High-speed charging. Mercedes-Benz is taking the future of driving to luxurious new heights with the launch of its first-ever all-electric compact vehicle.